Why is it those “please sponsor me” emails just keep on clonking into my inbox. Do I have one of those charitable faces? Not anymore I dont…. having discovered how it works:
“When someone makes a donation, we reclaim Gift Aid on it, plus a supplement from the government, making the total donation even bigger.
We charge a 5% transaction fee on this *new* total (donation + Gift Aid + supplement). How it works, VAT and a credit/debit card fee come out of the Gift Aid.”
For someone who has made a living out of reading the small print – I feel slightly naieve to have assumed that they were doing this out of the goodness of their hearts…. but somehow “just giving” implies they are doing just that….. and they aint!